A story in constant evolution
Who we are
Oller.Co is a successful private equity platform based in Costa Rica.
By harnessing the power of creativity and collaboration,
we strengthen businesses undergoing change and growth.
We host a platform for generations of businesses in Central America.
Below are various companies who have featured in our story so far.
The group came to employ more than 1,000 talented professionals at one point.
Grupo Tribu
Merged with Oller.Co
Oller.Co prevails over Grupo Tribu. Acquired by Havas: Havas Tribu, Fusión, Promotica, PSTIV Media and Arena Media.
Havas Tribu
Partnership with Havas Group
Founded in 1989, Havas Tribu was named Advertising Agency of the Year on four separate occasions and has won awards both internationally and within Central America. It’s the number one creative agency in Costa Rica. Acquired by Havas.
DIPO
Distributor of Consumer Goods in Costa Rica
DIPO represents brands such as Procter & Gamble, Kellogg, Johnson & Johnson, Mondelez and Nestlé. We sold our shares in DIPO in 2019 and maintain no business relationship of any kind.
Bosz Digital
Acquired by Publicis Groupe
A digital production company founded in 2011, Bosz Digital quickly grew from 30 to 450 collaborators, and has headquarters in Costa Rica and Colombia. Acquired by Publicis Groupe in 2013, today it forms part of the global network of Prodigious.
Campus Tribu
Acquired by Grupo Financiero Improsa
Campus Tribu is a property development company of more than 17,000 square meters that once housed Grupo Tribu and Bosz Digital. It was sold to Fondo Inmobiliario Gibraltar (a closed-end fund) in 2016.
Darwin Zone
Acquired by Lionbridge
A digital marketing company created in 2010 with headquarters in Costa Rica and Panama, Darwin Zone was sold to Lionbridge in 2014.
Tribu DDB
Restructured in Central America
Deep in the folds of the 2008 financial crisis, we made the conscious decision to establish agencies in all of Central America (except Nicaragua) in association with DDB – one of the world’s largest and most influential advertising and marketing networks. By having local stakeholders in every country, we were able to create a network in the region. This initiative was then restructured to align with the varying models of each country between 2014 and 2015.
:CAMedia
Cedida a jotabeqú
After partnering with jotabequ Grey, :CAMedia is the leading media agency in Costa Rica. Post-partnership, Tribu set up PSTIV Media in Central America which was then acquired by Havas Media.
PSTIV (pronunciada ˈpäzədiv)
Acquired by Havas
PSTIV is a media centre that operates in Guatemala, El Salvador and Nicaragua. It was established initially to assist Telefónica, and has a comprehensive portfolio in Costa Rica. It was acquired by Havas.
Infirma
Taken over by its General Management
A digital printing company operating on a large scale, Infirma became well known because of its VUTEk (digital inkjet printers) technology and expansion of services in Central America. It was bought out by management for personal undertaking.
Promotica
Acquired by Havas
Promotica was a BTL company co-founded with Maria Segura. It focused on events, advertising and activation. It was sold to Havas.
Alma Latina
Sale closed to Havas
This was a virtual agency based on crowdsourcing and external talent. Though its trajectory was short, Alma Latina paved the way for the dissolution of traditional models and ways of working. In this way, the agency was ahead of its time.
Tribu Saatchi & Saatchi
Previously known as Consumer Excepcional Saatchi & Saatchi
Between 2001 and 2010, we worked with advertising agency Publicidad Excepcional de Costa Rica S.A. We also forged a successful alliance with Saatchi and adopted the marketing concept of “lovemarks”, a philosophy that’s still very much alive today at Oller.Co.
Jorge Oller
An Introduction
Currently, is Chairman of the
Fundación Oller & Franco.
He’s responsible for the creation of Havas Tribu, Grupo Tribu, Bosz Digital, Darwin Zone, :CAMedia, Campus Tribu, Fusion A/V and at least 15 other companies operating in Central America.
Throughout his career trajectory, Jorge has worked with multinational companies like McCann-Erickson, Saatchi & Saatchi, DDB and Havas, as well as DIPO, a family-owned business that’s over 60 years old.
Under Jorge’s leadership since 1989, Tribu has won multiple awards at festivals including Cannes, Ojo de Iberoamérica, Clio, Effie and other smaller, local ceremonies such as Pregonero de Bronce and Festival Volcán (advertising festivals in Costa Rica celebrating local talent).
During his chairmanship, the association of advertising agencies Comunidad experienced remarkable transformation and empowerment.
On two occasions, Jorge has been nominated Businessman of the Year by El Financiero newspaper in two different categories. (2013 & 2015)
He also has a Global MBA from Georgetown University and ESADE Business School in Barcelona, as well as an MBA from INCAE Business School in Costa Rica.
Jorge has been married to his wife, Alexandra Franco, since 1981 and they have two children together, Santiago and Adriana. Jorge is and has always been, a family man through and through.
Read more about him on LinkedIn.
