A story in constant evolution
Who we are
Oller.Co is a successful private equity platform based in Costa Rica.
By harnessing the power of creativity and collaboration,
we strengthen businesses undergoing change and growth.
We host a platform for generations of businesses in Central America.
Below are various companies who have featured in our story so far.
The group came to employ more than 1,000 talented professionals at one point.
Merged with Oller.Co
Oller.Co prevails over Grupo Tribu. Acquired by Havas: Havas Tribu, Fusión, Promotica, PSTIV Media and Arena Media.
Acquired by Grupo Financiero Improsa
Campus Tribu is a property development company of more than 17,000 square meters that once housed Grupo Tribu and Bosz Digital. It was sold to Fondo Inmobiliario Gibraltar (a closed-end fund) in 2016.
Restructured in Central America
Deep in the folds of the 2008 financial crisis, we made the conscious decision to establish agencies in all of Central America (except Nicaragua) in association with DDB – one of the world’s largest and most influential advertising and marketing networks. By having local stakeholders in every country, we were able to create a network in the region. This initiative was then restructured to align with the varying models of each country between 2014 and 2015.
Tribu Saatchi & Saatchi
Previously known as Consumer Excepcional Saatchi & Saatchi
Between 2001 and 2010, we worked with advertising agency Publicidad Excepcional de Costa Rica S.A. We also forged a successful alliance with Saatchi and adopted the marketing concept of “lovemarks”, a philosophy that’s still very much alive today at Oller.Co.
Currently, is Chairman of the
Fundación Oller & Franco.
He’s responsible for the creation of Havas Tribu, Grupo Tribu, Bosz Digital, Darwin Zone, :CAMedia, Campus Tribu, Fusion A/V and at least 15 other companies operating in Central America.
Throughout his career trajectory, Jorge has worked with multinational companies like McCann-Erickson, Saatchi & Saatchi, DDB and Havas, as well as DIPO, a family-owned business that’s over 60 years old.
Under Jorge’s leadership since 1989, Tribu has won multiple awards at festivals including Cannes, Ojo de Iberoamérica, Clio, Effie and other smaller, local ceremonies such as Pregonero de Bronce and Festival Volcán (advertising festivals in Costa Rica celebrating local talent).
During his chairmanship, the association of advertising agencies Comunidad experienced remarkable transformation and empowerment.
He also has a Global MBA from Georgetown University and ESADE Business School in Barcelona, as well as an MBA from INCAE Business School in Costa Rica.
Jorge has been married to his wife, Alexandra Franco, since 1981 and they have two children together, Santiago and Adriana. Jorge is and has always been, a family man through and through.
Read more about him on LinkedIn.
What we do
Oller.Co is constantly changing and evolving.
We’ve swapped business for finance and are keen to explore opportunities that bring significant value to the wider community, whilst being selective in our approach.
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